Co-founded by Monica Escobar and Dario Molina, Los Angeles-based boutique PR agency The 3 Collective has maintained its position as a leader in Latin music and entertainment for nearly 15 years, providing public relations and marketing services for both up-and-coming artists and legendary icons, such as Juanes, Enrique Iglesias, Marco Antonio Solís, Jesse & Joy, Rancho Humilde, Elena Rose, and Domino Saints, among others. As one of the top Hispanic PR agencies in the United States, the company has helped shape the landscape of the modern music industry, crafting and executing exceptionally targeted and personalized publicity campaigns that have catapulted their clients to the forefront of a highly competitive market.
A consummate professional and a true music lover, Monica is synonymous with Latin music. Throughout an impressive career that has spanned more than 20 years, she has amassed an enviable list of contacts, spearheaded press campaigns for artists of the caliber of Juanes, Enrique Iglesias, Paulina Rubio and Becky G, and held key positions at top-tier companies like Sony and Universal Music Latino.
After years spent at major record labels, Monica co-founded her own firm, The 3 Collective, now considered one of the top PR companies in the United States dedicated to the Latin market. The firm’s diverse client roster boasts such names as Juanes, Marco Antonio Solís, Paulina Rubio, Elena Rose, Jesse & Joy, Rancho Humilde, Beto Cuevas, Roberto Tapia, La Santa Cecilia, Domino Saints among others. Monica holds a B.A. in communications from the Universidad de la Sabana in her native Bogotá, Colombia.
As a founding partner of The 3 Collective, Dario’s unrivaled business acumen coupled with his boundless creative spirit have helped mold the firm into the incredible force it is today.
Armed with a B.A. in journalism from the Universidad Latina in Costa Rica, the industry veteran began his career at the renowned agency D Baron Media in the middle of the Latin pop explosion and quickly earned his publicist title, rising rapidly through the ranks to handle media responsibilities on high-profile national tours for A-list Latin artists including Jennifer Lopez, Marc Anthony, Alejandro Sanz, and Jaguares.
In 2008, Dario joined forces with fellow PR expert Monica Escobar to form The 3 Collective, operating with unmatched passion and integrity to develop the company into one of the top Hispanic music PR agencies in the United States. Offering more than 30 years of experience and a broad knowledge of the genres that shape the Latin music market, Dario and his accomplished team are fiercely committed to delivering results and work fervently on a daily basis to ensure that clients are maximally positioned to achieve their goals.
To date, Dario has spearheaded countless successful PR campaigns, and nearly 15 years after its birth, The 3 Collective continues to maintain its status as one of the most respected PR agencies in Latin music, representing a wide spectrum of talented artists from the hottest rising stars to iconic legends including previous clients Becky G, Gloria Trevi, and Marco Antonio Solís, and current clients such as Juanes, Enrique Iglesias, Jesse & Joy, Elena Rose, Isabela Merced, Rancho Humilde, and Live Nation, among others.
In the 2008 recession, three entrepreneurially minded friends with a true passion for music founded a boutique public relations firm looking to service the highly coveted yet rarely understood bilingual Latin market. Armed with their more than 25 years of combined professional experience in the Latin music industry, founding partners Monica Escobar, Dario Molina and Julio Trejo set up shop in downtown Los Angeles. Their goal from the beginning was to go beyond servicing established acts. The real challenge lay in breaking new acts into the mainstream and creating unique and highly effective national campaigns for diverse clients. (IN THE HISPANIC MARKET)
Currently, the firm has expanded well beyond music, welcoming brands and corporate clients in the advertising, publishing, insurance and CPG sectors looking to effectively reach the Latino consumer through innovative, multi-media campaigns in both Spanish and English.
We actively oversee the project’s development using our knowledge, experience and relationships in the music industry, always assuring the quality of the project is recognized in every step of the way.
We pride ourselves in our vast array of excellent relationships covering every sector of the Hispanic music industry. We have acquired precious knowledge and understanding of the field through years of work with a wide variety of professionals in the business, from major record companies and independent label executives to the most important members of the Hispanic and bilingual media, locally, regionally, nationally and worldwide.
The 3 Collective makes a conscious effort to understand the essence of our clients’ product and execute campaigns that match the standards of the industry in the most precise way. We continually monitor trends in the market to make sure our promotional campaigns have the best impact possible, always paying close attention to every phase in the positioning of our clients.
We oversee every step of the evolution of the message our clients want to communicate, from conception to distribution, to creating a partnership that ensures customers will understand the impact and the intended products.
