The 3 Collective is a full service, boutique PR agency based in Los Angeles, California. With over 20+ years of combined experience working with the top names in general, Latin and urban entertainment, we are uniquely positioned to provide national exposure for your next project. From household names to indie newcomers, The 3 Collective knows how to bring the heat.
A consummate professional and a true music lover, Monica is synonymous with Latin music. Throughout an impressive career that has spanned more than 20 years, she has amassed an enviable list of contacts, spearheaded press campaigns for artists of the caliber of Juanes, Enrique Iglesias, Paulina Rubio and Becky G, and held key positions at top-tier companies like Sony and Universal Music Latino.
After years spent at major record labels, Monica co-founded her own firm, The 3 Collective, now considered one of the top PR companies in the United States dedicated to the Latin market. The firm’s diverse client roster boasts such names as Juanes, Gloria Trevi, Marco Antonio Solís, Jessie & Joy, Beto Cuevas, Roberto Tapia, La Santa Cecilia, among others. Monica holds a B.A. in communications from the Universidad de la Sabana in her native Bogotá, Colombia.
A founding partner of The 3 Collective, Dario brings an unrivaled business acumen coupled with a creative spirit to the firm. Dario started his media career at renowned agency ‘D Baron Media’ right in the middle of the Latin pop explosion and quickly earned his publicist title; this rapid rise through the ranks meant that in just two years time he has handling media responsibilities on high-profile national tours for A-list Latin artists including Jennifer Lopez, Marc Anthony, Alejandro Sanz, and Jaguares.
2008 was an very uncertain time due to a deep recession, nevertheless Dario used his finance abilities to secure a business loan to start his own venture, joining forces with Monica Escobar to create The 3 Collective. Today, Dario continues to apply that knowledge and confidence to the firm’s financials, guiding the company through a long-term growth strategy that includes expansion into multiple sectors of the industry beyond music. Dario holds a B.A. in journalism from the ‘Universidad Latina in Costa Rica.’
In the 2008 recession, three entrepreneurially minded friends with a true passion for music founded a boutique public relations firm looking to service the highly coveted yet rarely understood bilingual Latin market. Armed with their more than 25 years of combined professional experience in the Latin music industry, founding partners Monica Escobar, Dario Molina and Julio Trejo set up shop in downtown Los Angeles. Their goal from the beginning was to go beyond servicing established acts. The real challenge lay in breaking new acts into the mainstream and creating unique and highly effective national campaigns for diverse clients. (IN THE HISPANIC MARKET)
Today, The 3 Collective’s enviable roster reflects that original vision — from trailblazing Latin acts like Juanes and Gloria Trevi, to emerging artists such as Venezuela’s own Mariana Vega (winner of the 2014 Latin Grammy for Best New Artist), all the way to social media savvy millennials (Becky G and Fifth Harmony). In addition to individual artists, The 3 Collective services record labels, concert promoters, live music venues, and national radio outlets.
Currently, the firm has expanded well beyond music, welcoming brands and corporate clients in the advertising, publishing, insurance and CPG sectors looking to effectively reach the Latino consumer through innovative, multi-media campaigns in both Spanish and English.
We actively oversee the project’s development using our knowledge, experience and relationships in the music industry, always assuring the quality of the project is recognized in every step of the way.
We pride ourselves in our vast array of excellent relationships covering every sector of the Hispanic music industry. We have acquired precious knowledge and understanding of the field through years of work with a wide variety of professionals in the business, from major record companies and independent label executives to the most important members of the Hispanic and bilingual media, locally, regionally, nationally and worldwide.
The 3 Collective makes a conscious effort to understand the essence of our clients’ product and execute campaigns that match the standards of the industry in the most precise way. We continually monitor trends in the market to make sure our promotional campaigns have the best impact possible, always paying close attention to every phase in the positioning of our clients.
We oversee every step of the evolution of the message our clients want to communicate, from conception to distribution, to creating a partnership that ensures customers will understand the impact and the intended products.